When and How to Research a Potential Employer

Having advance knowledge of an employer can be a big asset when you’re applying for jobs, particularly when you land an interview. Use small tidbits of information in cover letters to demonstrate your suitability for a position, and in an interview to show your knowledge of the company. 

When gathering information, keep in mind that your goal is to use it to demonstrate that you are interested in the company and the industry, and that you are the best candidate for the position. Any piece of information that helps to show an employer what you can do for the company is useful.

Before Applying

Getting some basic facts about a company before making initial contact will help you decide if the company is a good fit. You should find out what industry the company is in, what they do, who some of their bigger clients are, the names of the top executives (such as the president and CEO), as well as the name of the hiring manager for the job you’re interested in.

Before the Interview

Preparing for an interview will require more extensive research. An interviewer is likely to ask you what you know about the company, and you’ll need to have answers for such questions prepared. Equipping yourself with specific knowledge of the company and the industry allows you to demonstrate your enthusiasm for the job, and your knowledge of the field. In addition, you’ll be better able to ask appropriate questions about the company

Before Accepting an Offer

Gather current information about the financial status of a company before making a final decision. If there are any rumors of trouble that might indicate the company’s financial status is shaky, it might be better to reevaluate your desire to work there.

Finding Information

• Corporate web sites—these should be your first stop for finding general information. Many corporate sites also list job openings.
• Newspapers and press releases—local newspapers are great for finding out information about smaller local companies. Larger national newspapers will carry any newsworthy information about larger national and international companies.
• Web sites such as Business Wire and CNNMoney can be invaluable resources for current information.
• Business, industry and professional journals—publications such as The Wall Street Journal are great information sources for larger companies. If you’re focusing your job search on a specific industry, look to industry and professional journals for targeted information.

Also, please review our Tools to Find a Job section.  If you need more help, please consider using a Career Counselor.